Investors Take to Social Media After RBLX Earnings Miss

3 min readAug 10, 2022

There have been various examples of “Social Sentiment Stocks” like GME and AMC that skyrocketed based on their social sentiment. As a result of this, many people have started to pay attention to the social sentiment behind stocks.

Out of all the Roblox corporation ( RBLX) stock discussions available to investors, there are 2 that influence RBLX’s social sentiment more than others. These 2 stock discussion forums include RBLX Stocktwits and RBLX Twitter.

The Utradea Social Sentiment Dashboard allows you to track real-time trends and insights for Roblox corporation discussions on both Twitter and Stocktwits

RBLX Stocktwits Sentiment Increases on Earnings Miss

Here are the latest analytics from the RBLX Stocktwits forum (over the last 24hrs):

  • 1,272 Posts (up 934.15% day over day)
  • 1,141 Likes (up 567.25% day over day)
  • 4.33M Impressions (up 532.08% day over day)

As you can see, the RBLX Stocktwits sentiment is up massively across the board. This would usually be a great sign for the RBLX stock, however, upon a quick look into why this occurred, you would see that the opposite is true. The reason for the increase in posts (which caused an increase in likes and impressions) was due to the fact that people were reacting to Roblox’s earnings miss within the RBLX Stocktwits community. Obviously, an earnings miss is bad news for a stock (as RBLX is down nearly 7%), but it does get people talking, which may make it look like the RBLX sentiment is doing well. However, the overall sentiment behind these posts is only 40% bullish, compared to the previous message sentiment of 70% of messages being considered “bullish”

RBLX Twitter Lags Behind

Here are the latest analytics from the RBLX Twitter community (over the last 24hrs):

  • 1,685 Tweets (up 266.3% day over day)
  • 30,622 Likes (up 53.94% day over day)
  • 33.82M Impressions (up 381.04% day over day)

The RBLX Twitter community had a similar outcome to their social sentiment to the RBLX Stocktwits community. However, the RBLX Twitter community did not experience quite as large movements in their sentiment metrics. This increase in RBLX’s Twitter sentiment is also due to the fact that they missed their Q2 2022 earnings estimates.

RBLX Twitter Accounts that Influence Social Sentiment

As you might have been able to tell, the RBLX Twitter community is able to garner 33.8M impressions (8x more than the RBLX Stocktwits community) while only having 1,685 posts (1.3x more posts than the RBLX Stocktwits community). This is very unusual and can be attributed to the fact that there are so many large accounts currently posting about the RBLX stock on Twitter. Here is a data pull of the large accounts posting about $RBLX on Twitter.

  • 268 somewhat large Twitter accounts 10,000+ followers,
  • 41 large Twitter accounts with 100k+ followers
  • 10 very large accounts with 500k+ followers

As you can see, there is a very high amount of large Twitter accounts that post about the RBLX stock. These posts are able to generate the bulk of total impressions within the RBLX Twitter community, and are good for the sentiment of a stock.

We suggest getting familiar with the Utradea Social Sentiment Dashboard, to keep up-to-date with the social sentiment behind your favorite stocks.

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