What effect do “Whale Accounts” have on DKNG Social Sent…

DKNG Stocktwits Sentiment Carried by Impressions

  • 189 Posts (down -34.38% day over day)
  • 260 Likes (down -55.71% day over day)
  • 631.98k Impressions (up 15.67% day over day)

DKNG Twitter Sentiment Reduction Across the Board

  • 333 Tweets (down -28.54% day over day)
  • 2,087 Likes (down -58.63% day over day)
  • 3.73M Impressions (down -19.67% day over day)

What Impact do Big Accounts have on DKNG’s Social Sentiment?

  • 46 somewhat large Twitter accounts 10,000+ followers,
  • 5 large Twitter accounts with 100k+ followers
  • 1 very large accounts with 500k+ followers

Final Thoughts: DKNG Forums and Discussion Boards

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Utradea

Utradea

The social platform for investment ideas and insights. Check out utradea.com for the latest investment content.